Whether you’re looking for insights into FemTech, UX research, or a bit of both, here are our musings on everything we know (and love) …
Women's health mindsets: A framework for designing FemTech solutions
Current News
Mindsets are shaped by experiences, expectations, and decision-making processes, forming one of the foundations to. But how do we take these mental models to make impactful decisions? Let's delve into the essence of mental models for women's health.
Read MoreBusiness
Top 3 pro's and cons of using social media in your user research strategy
Social media mining sounds far more complicated than it really is. It refers to the process of searching, analysing and presenting patterns and trends from social media data.
Business
Building an accessible service
FemTech has the potential to bridge the gender health gap. But these solutions must be available and beneficial to everyone - across different ages, abilities, backgrounds and incomes.
Business
UX trends in FemTech
For this blog, we explore some of the UX trends in FemTech over the past few years. We highlight three key ways FemTech is evolving, along with changes we hope to see in the future.
Using a problem canvas to map scale in UX Research
Current News
If you don't know the scale of your problem, then how do you know how to plan a solution?
Read MoreWomen's health mindsets: A framework for designing FemTech solutions
Research Methods
Mindsets are shaped by experiences, expectations, and decision-making processes, forming one of the foundations to. But how do we take these mental models to make impactful decisions? Let's delve into the essence of mental models for women's health.
Read MoreTop 3 pro's and cons of using social media in your user research strategy
Discovery Methods